Last Updated: [August 2026]
At kalaay Digital (“we”, “our”, or “us”), we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website [https://kalaaydigital.com] or use our digital marketing services.
Please read this Privacy Policy carefully. This policy is compliant with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).
1. Information We Collect
We may collect and process the following types of personal information about you:
- Identity Data: Name, job title, company name.
- Contact Data: Email address, phone number, billing address, and website URL.
- Technical Data: IP address, browser type and version, time zone setting, browser plug-in types, operating system, and platform.
- Usage Data: Information about how you use our website, products, and marketing services.
- Marketing and Communications Data: Your preferences in receiving marketing communications from us.
2. How We Collect Your Data
We collect data through:
- Direct Interaction: Forms you fill out on our website (Contact Us, Lead Forms, Newsletter Sign-ups).
- Automated Technologies: As you interact with our website, we automatically collect Technical Data using cookies, server logs, Google Analytics, Meta Pixel, and similar tracking tools.
- Third Parties: Web analytics providers, advertising networks, and payment gateway providers.
3. How We Use Your Information & Legal Basis
Under UK GDPR, we only process your personal data when we have a lawful basis to do so:
| Purpose / Activity | Type of Data | Lawful Basis for Processing |
| To respond to inquiries & provide marketing services | Identity, Contact | Contractual Obligation |
| To send newsletter / promotional updates | Identity, Contact | Consent / Legitimate Interest |
| To improve our website, SEO, and ad campaigns | Technical, Usage | Legitimate Interest |
| To manage ad campaign conversions (Google, Meta) | Technical, Usage | Consent (via Cookie Banner) |
4. Cookies and Tracking Technologies
Our website uses cookies and pixel tags (including Google Analytics and Meta Pixel) to distinguish you from other users, personalize content, and measure campaign effectiveness.
A Cookie Banner appears when you visit our site, allowing you to accept or decline non-essential cookies. You can also manage cookie settings directly through your web browser.
5. Sharing Your Data
We do not sell, rent, or trade your personal data. However, we may share your information with trusted third-party service providers who assist us in operating our business:
- Analytics and Search Engines: Google Analytics, Google Search Console.
- Advertising Platforms: Google Ads, Meta (Facebook/Instagram) Ads.
- CRM & Email Tools: Customer Relationship Management systems and automated email service platforms.
- Legal Requirements: If required by UK law or enforcement authorities.
6. International Data Transfers
Some of our third-party software providers or servers may be based outside the UK/EEA. Whenever we transfer your personal data internationally, we ensure a similar degree of protection is afforded by using UK-approved Standard Contractual Clauses (SCCs) or International Data Transfer Agreements (IDTA).
7. Data Security & Retention
- Security: We implement appropriate technical and organizational security measures (HTTPS SSL encryption, restricted access, secure servers) to protect your data from loss, misuse, or unauthorized access.
- Retention: We only retain your personal data for as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting requirements.
8. Your Legal Rights (UK GDPR)
Under UK data protection laws, you have rights including:
- Right to Access: Request a copy of the personal data we hold about you.
- Right to Rectification: Request correction of inaccurate or incomplete data.
- Right to Erasure (“Right to be Forgotten”): Request that we delete your personal data.
- Right to Object / Withdraw Consent: Opt out of direct marketing communications at any time by clicking the “Unsubscribe” link in our emails or contacting us.
- Right to Data Portability: Request transfer of your data to another provider.
9. Contact Details & Complaints
If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:
- Company Name: kalaay Digital
- Email Address: [Insert Contact Email]
- Phone Number: [Insert UK Phone Number, e.g., +44 …]
- Registered Address: London, United Kingdom